Top 20 NHL Instagram Earners in 2021
NHL players are known for their impressive annual earnings, with an average salary exceeding $3 million. But their income doesn’t stop there. When these ice hockey stars take to Instagram, they have the potential to earn as much as their regular annual salary in Canada with just one post! In this article, we will take a closer look at the top earners from the NHL on Instagram and compare their social media income to other global sports stars.
Alex Ovechkin
Leading the pack is Alex Ovechkin, a prominent player from the Washington Capitals. With a follower count of 1.6 million, Ovechkin commands an impressive $88.3K per Instagram post.
P.K. Subban
Next up is P.K. Subban, representing the New Jersey Devils. He has a million followers and earns $55.7K per post on Instagram.
Connor McDavid
Connor McDavid, hailing from the Edmonton Oilers, boasts a follower count of 910K and earns $49.3K for each post he shares on Instagram.
Evgeni Malkin
Evgeni Malkin, a key player for the Pittsburgh Penguins, has a sizable following of 735K on Instagram. He earns a handsome $39.8K per post.
Auston Matthews
Auston Matthews, from the Toronto Maple Leafs, has gathered a loyal following of 705K on Instagram. He can expect to earn around $38.1K for every post he shares.
Tyler Seguin
Tyler Seguin, playing for the Dallas Stars, has built a substantial following of 607K on Instagram. With his popularity, he earns $32.8K per post.
Artemi Panarin
Representing the New York Rangers, Artemi Panarin has amassed a following of 587K on Instagram. He can expect to earn $31.7K for each post he shares on the platform.
Henrik Lundqvist
Henrik Lundqvist, like Alex Ovechkin, is also a player for the Washington Capitals. With 586K followers on Instagram, he earns a similar $31.7K per post.
David Pastrnak
David Pastrnak, playing for the Boston Bruins, has gained a following of 411K on Instagram. He earns $22.2K for each post he shares.
Max Domi
Max Domi, representing the Columbus Blue Jackets, has 383K followers on Instagram. Max earns $20.7K per post.
Erik Karlsson
Erik Karlsson, playing for the San Jose Sharks, has a follower count of 371K on Instagram. He can expect to earn $20.1K for each post he shares on the platform.
Evander Kane
Evander Kane, also playing for the San Jose Sharks, has a loyal following of 333K on Instagram. He earns $18.0K for every post he shares.
Jack Hughes
Jack Hughes, representing the New Jersey Devils, has gathered a following of 321K on Instagram. He earns approximately $17.3K for each post.
Vladimir Tarasenko
Vladimir Tarasenko, from the St. Louis Blues, has gained a following of 314K on Instagram. He earns an estimated $16.9K for every post he shares.
William Nylander
William Nylander, playing for the Toronto Maple Leafs, has a following of 307K on Instagram. He can expect to earn $16.6K per post.
Kris Letang
Kris Letang, from the Pittsburgh Penguins, has gathered a dedicated following of 305K on Instagram. He earns approximately $16.5K for each post he shares.
Brad Marchand
Brad Marchand, representing the Boston Bruins, has a follower count of 266K on Instagram. He earns $14.4K for every post he shares.
Patrik Laine
Patrik Laine, now playing for the Columbus Blue Jackets, has a following of 255K on Instagram. He can expect to earn $13.8K per post.
Brendan Gallagher
Brendan Gallagher, representing the Montréal Canadiens, has a loyal following of 255K on Instagram. He earns $13.7K for each post he shares.
Carey Price
Carey Price, also playing for the Montréal Canadiens, has a dedicated following of 248K on Instagram. He earns around $13.4K for every post he shares.
Global Sports Stars Comparison
While NHL players are certainly earning impressive sums on Instagram, it’s interesting to compare their social media income with other global sports stars. Let’s take a look at some of the highest earners across various sports:
Cristiano Ronaldo
Cristiano Ronaldo, a soccer sensation, dominates with a staggering 224.8 million followers on Instagram. His popularity translates into an impressive $1.2 million per post.
Neymar da Silva Santos Junior
Neymar da Silva Santos Junior, another soccer superstar, has a massive following of 155.6 million on Instagram. He earns around $843K for each post.
Lionel Messi
Lionel Messi, considered one of the greatest soccer players of all time, boasts a following of 139.3 million on Instagram. He can expect to earn $755K for every post he shares on the platform.
David Beckham
David Beckham, a soccer icon and global celebrity, has an impressive following of 66.7 million on Instagram. Beckham earns around $361K per post.
LeBron James
LeBron James, a standout basketball player in the NBA, has a dedicated following of 64.2 million on Instagram. He earns $347K for each post he shares.
Virat Kohli
Virat Kohli, a prominent cricketer, has a loyal following of 63.2 million on Instagram. He can expect to earn around $342K for every post he shares.
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira, commonly known as Ronaldinho, is highly regarded in the world of soccer. With 51.5 million followers on Instagram, he earns approximately $279K per post.
Gareth Bale
Gareth Bale, another notable soccer player, has a considerable following of 43.4 million on Instagram. He can expect to earn $234K for each post he shares.
Zlatan Ibrahimovic
Zlatan Ibrahimovic, known for his skills on the soccer field, enjoys a following as expansive as 43.4 million on Instagram. He earns around $234K per post.
Mohamed Salah
Mohamed Salah, a prominent soccer player, has gained a dedicated following of 39 million on Instagram. He can generate approximately $211K for each post he shares.
Gender Pay Gap Revealed: 80% of the Highest Sports Instagram Earners are Male
Upon analyzing the highest-earning sports Instagram accounts, an interesting trend emerges. Out of the top earners, a staggering 80% are male athletes. This highlights a significant gender pay gap in the realm of sports influencer marketing. While female athletes excel in their respective fields, there is still much work to be done to achieve equitable opportunities and earnings in the realm of social media endorsements and partnerships.
Conclusion
The world of sports extends beyond the ice rink, as evidenced by the lucrative opportunities available to NHL players on Instagram. These athletes not
