DC United Strikes Partnership with XDC Network for Fan Token Program
DC United, the Major League Soccer (MLS) club, has recently signed a three-year partnership with blockchain technology provider XDC Network. This collaboration will introduce a new fan token program that allows supporters to buy, sell, and trade non-fungible tokens (NFTs). Starting from this season, XDC will replace Leidos, a national security and engineering solutions firm, as the shirt sponsor on DC United’s jerseys.
New Shirt Sponsorship Deal
DC United’s new shirt sponsorship deal means that XDC’s logo will prominently feature on the front of the club’s jerseys, replacing Leidos after their involvement since 2014. While the exact value of the XDC contract remains undisclosed, it marks an important transition for the club. As a part of the new collaboration, XDC will also become the official blockchain and NFT marketplace partner of DC United.
Exclusive Fan Experiences and Access
With the introduction of the fan token program, supporters will gain access to exclusive experiences and team events. Through XDC’s blockchain technology, fans can acquire tokens that will grant them special privileges within the club. This innovative approach aims to enhance fan engagement and create a more rewarding experience for DC United’s devoted community.
Meaningful Fan Experiences with Cutting-Edge Technology
Danita Johnson, the president of business operations at DC United, expressed enthusiasm about the partnership, stating, “Our partnership with the XDC Network enables us to present more meaningful fan experiences using their cutting-edge blockchain technology and create rewarding engagement opportunities for our ever-growing black-and-red community.” The collaboration with XDC goes beyond a typical partnership, as DC United will also collaborate with the XDC Foundation to develop a new fan experience on the XDC Network, offering fans innovative ways to connect with the club and fostering blockchain education.
DC United, based in Washington D.C., finished eighth in the Eastern Conference last season, narrowly missing out on the playoffs. Heading into the 2022 MLS season, bookmakers currently rank them as the 18th favorites to win the MLS Cup, with odds set at +5000. Preseason rankings place LAFC, New England, and Seattle as the top contenders at +700, with the reigning champions NYCFC not far behind at +1000.
Frequently Asked Questions
1. What is the significance of the partnership between DC United and XDC Network?
The partnership allows DC United to introduce a fan token program, leveraging XDC Network’s blockchain technology. This program enables fans to purchase, sell, and trade non-fungible tokens (NFTs), granting them exclusive access and unique experiences within the club.
2. How will XDC Network’s branding appear on DC United’s jerseys?
XDC Network’s logo will replace Leidos, the previous shirt sponsor, prominently appearing on the front of DC United’s jerseys. XDC Network will also feature on the club’s training tops.
3. What benefits can DC United fans expect from the fan token program?
DC United fans who participate in the fan token program will have access to special privileges, including exclusive experiences and team events. Tokens acquired through the program will enable fans to engage more deeply with the club and gain unique rewards.
4. How does the collaboration with XDC Network go beyond a standard partnership?
In addition to the partnership itself, DC United will collaborate with the XDC Foundation to create a new fan experience on the XDC Network. This initiative aims to provide innovative ways for fans to engage with the club while also offering opportunities for blockchain education and awareness.
5. What are DC United’s chances of success in the upcoming MLS season?
According to bookmakers, DC United currently ranks as the 18th favorite to win the MLS Cup in 2022, with odds set at +5000. The preseason rankings place LAFC, New England, and Seattle as the top contenders, while the reigning champions NYCFC follow closely behind.