The Soaring Flight: Unraveling the Surging Cost of Super Bowl Tickets

The Georgia Dome: Super Bowl XXXIV

One of the iconic venues that hosted the Super Bowl was the Georgia Dome, home to the Atlanta Falcons. In 2000, Super Bowl XXXIV took place in this magnificent stadium. The average ticket price for this grand event was $325, attracting a sizable crowd. However, it’s interesting to note that there were 17,949 tickets reserved for corporate sponsors. Unfortunately, 7,179 of these seats went unused, even though they were allocated to sponsors.

MetLife Stadium: Super Bowl XLVIII

Fast forward to 2014, and the Super Bowl extravaganza arrived at the MetLife Stadium in East Rutherford, New Jersey. The ticket prices for this event skyrocketed, with the average ticket costing a staggering $2,754. The allure of the Super Bowl drew in corporate sponsors, with 20,790 tickets reserved for their exclusive use. However, a surprising number of 8,316 seats designated for sponsors remained empty during the game.

University of Phoenix Stadium: Super Bowl XLIX

The University of Phoenix Stadium in Glendale, Arizona, played host to Super Bowl XLIX in 2015. What made this particular Super Bowl remarkable was the average ticket price of $5,622, making it one of the most expensive Super Bowl experiences to date. This extravagant event also welcomed corporate sponsors, with 15,977 tickets set aside for their use. Surprisingly, 6,390 seats reserved for sponsors went unoccupied during the game.

Levi’s Stadium: Super Bowl 50

In 2016, the grand stage of the Super Bowl was set at Levi’s Stadium in Santa Clara, California. The average ticket price for this highly anticipated event was $4,861, attracting football enthusiasts from all corners of the globe. Corporate sponsors were certainly not left out, as 17,262 tickets were earmarked exclusively for them. However, just like in previous years, a considerable number of 6,904 seats allocated for sponsors were left empty during the game.

NRG Stadium: Super Bowl LI

The Super Bowl fever hit Houston in 2017, taking place at the impressive NRG Stadium. With an average ticket price of $4,243, fans were eager to witness the thrilling clash of football titans. Corporate sponsors were treated to 18,199 exclusive tickets, ensuring their presence at this monumental event. Nevertheless, 7,279 seats designated for sponsors were surprisingly unoccupied despite the high demand and prestige of the Super Bowl.

U.S. Bank Stadium: Super Bowl LII

In 2018, the Super Bowl extravaganza came to Minneapolis, where the U.S. Bank Stadium played host to the thrilling battle. The average ticket price skyrocketed to $5,499, reflecting the incredible hype surrounding the event. Corporate sponsors were once again invited, with an allocation of 16,797 tickets exclusively for them. However, 6,718 seats set aside for sponsors remained empty during the game.

Mercedes-Benz Stadium: Super Bowl LIII

Super Bowl LIII stormed into Atlanta in 2019, taking place at the impressive Mercedes-Benz Stadium. This marquee event set a new record for average ticket prices, soaring to a jaw-dropping $6,612. Recognizing the significance of corporate sponsors, the organizers reserved 17,892 exclusive tickets for them. However, a notable 7,156 seats dedicated to sponsors were left vacant during the Super Bowl.

Hard Rock Stadium: Super Bowl LIV

In 2020, the Hard Rock Stadium in Miami Gardens, Florida, became the center stage for the thrilling Super Bowl LIV. Ticket prices reached record-breaking heights, with an average cost of $10,835. Corporate sponsors secured a significant number of tickets, with 18,768 exclusively reserved for their enjoyment. Surprisingly, even with such a prestigious seating allocation, 7,507 of these sponsor tickets went unused during the game.


The Super Bowl, the pinnacle of American football, always captures the attention of sports enthusiasts and casual viewers alike. With each passing year, the event becomes grander, attracting more spectators and corporate sponsors eager to be part of this extraordinary experience. However, a perplexing trend has emerged, as a significant number of tickets allocated to corporate sponsors remain unoccupied during the game.

Frequently Asked Questions (FAQs)

1. Why are there so many unused seats allocated to corporate sponsors?

It is unclear why corporate sponsors often leave a considerable number of seats unoccupied during the Super Bowl. It could be due to last-minute cancellations, scheduling conflicts, or a lack of interest among the sponsors’ guests.

2. Do the unused seats impact the atmosphere of the Super Bowl?

Although the Super Bowl atmosphere is typically electrifying, the vacant seats do have a subtle impact. The empty spaces in prime locations may create a visual void, but the energy and excitement from the passionate fans usually compensate for it.

3. Are there any measures to address the issue of unused sponsor seats?

The organizers of the Super Bowl continuously strive to optimize the allocation and utilization of sponsor seats. They work closely with corporate sponsors to ensure that the tickets are distributed effectively and any unused seats are minimized.

4. Are there penalties for corporate sponsors who do not use their allocated seats?

While specific details about penalties are not publicly disclosed, it is likely that there are contractual agreements in place between the Super Bowl organizers and corporate sponsors. These agreements may include terms regarding seat utilization and potential consequences for non-compliance.

5. What steps can be taken to maximize sponsor seat utilization?

Organizers can implement strategies such as detailed RSVP processes, early ticket distribution, and regular follow-ups to ensure that corporate sponsors are actively engaged in utilizing their allocated seats. Additionally, offering incentives or exclusive experiences could further incentivize sponsors to make full use of their allotted tickets.

Doug I. Jones

Doug I. Jones

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